Sexual Harassment

Sexual harassment refers to any sexual conduct or advance to a person whether a man or a woman that is unwelcome. This form of harassment creates an offensive, hostile and intimidating working environment. It is a wide spread problem which in most cases has the effect of causing low morale among the workers especially those that are frequently sexually harassed. It leads to low productivity and thus low output for unions and employers and also introduces an expense to the management in terms of the law suits filed by the workers who have been sexually harassed.Therefore less sexual harassment will lead to increased productivity at the work place and in addition reduce the legal costs incurred as a result of the cases that have been filed by the sexually harassed workers (Roberts, & Mann, n. d. ). Effects of sexual harassment at work place Sexual harassment creates a hostile working environment for the workers and especially the ones facing sexual harassment. For any worker to be prod uctive, academic achievements and experience alone are not enough to ensure optimal productivity. The working environment for the worker is a very important factor maximum productivity among the workers.The workers who are frequently harassed either sexually or through any other form of harassment usually have a negative attitude towards their work in the organization and in fact hate the organization they are working for and will in most cases remain in such organizations simply because they cannot secure another job with another company, otherwise they will quit their work in the organization from which they are being sexually harassed at the earliest opportunity. Sexually harassed workers cannot be as productive as their counter parts in other companies that are not facing such harassment.Thus it is very important for the management of every company to ensure that all their workers are well protected from any form of harassment and especially sexual harassment, as this will resul t in increased productivity (Sims, & Drasgow, 2002). In Malaysia a study was performed and it indicated that increased cases of sexual harassment were actually leading to low productivity in various organizations. The ministry of human resources despite advocating for training of the effects of sexual harassment at the work place also made a lot of efforts in preventing sexual harassment by changing attitudes among the workers and the management.The ministry started a continuous program which combined demonstration, theory, coaching and proactive actions which had a lot of impact in reducing sexual harassment and as a result increased productivity was realized in the country (Roberts, & Mann, n. d. ). Sexually harassed workers will in most cases, are emotionally affected by the intimidating and unwelcome sexual conduct and advance on them, by those perpetrating the vice. Workers who are psychologically disturbed will obviously be less productive as compared to those ones who are emo tionally stable.Studies have shown that persons who have faced sexual harassment for extended periods of time are likely to suffer similar psychological effects as those experienced by victims of rape. Such people will always feel disturbed both at work place and outside their work places. They therefore, perform poorly in their work as they are more likely to concentrate more on the harassment and its effects instead of their assignments (Sims, & Drasgow, 2002). Low morale might be realized from the sexually harassed workers as they are not motivated to perform well.Such workers will in most cases just work mechanically to only meet the requirements of the management. They are less creative and innovative in their work since they do not see the sense of improving their work in work places they do not enjoy working in. sexually harassed workers with low morale will produce less as compared to those who are working in conducive environments in which they are likely to enjoy their wor k and thus produce more as well as be more innovative and creative, thus ensuring that their organizations remain competitive (Roberts, & Mann, n.d. ).Sexually harassed workers usually have increased absenteeism from their work places in an attempt of avoiding the harassment. They will fail to attend work as a result of stress and illnesses arising out of the harassment. Thus there is loss of work days and thus the levels of production drop significantly as cases of sexual harassment increases (Sims, & Drasgow, 2002). Strategic advantages of affirmative action programs to organizationsWhen affirmative action programs are well employed in recruiting workers to join an organization, it will ensure that only those who are well qualified for various positions will be hired by the organization and thus the company is better placed to be productive. The principle for affirmative action when hiring employees should be purely based on merit, ability and qualifications. It should as much as possible try to be independent of national origin, race, or sex of the workers and thus such should not be the basis of hiring or promoting workers (Karsten, 2006).Affirmative action ensures that only the best qualified in terms of qualification, experience and ability are chosen to occupy certain positions. This will help the organization to survive in the long run as such people are more likely to be more innovative and creative and thus ensure that the company remains or becomes more competitive (Kivel, 1995). Employing people on merit also answers the question of equality and thus the company is more likely to improve its image to the society who comprise of their customers and thus the company might realize increased sales.When the people feel that a certain company is discriminating them in terms of denying them equal employment opportunity, such people are likely to shy away from consuming products and services that are provided by the company. Such people also have the prope nsity of talking ill about the company, this will destroy the reputation of the company and will lead to decreased sales revenue which might eventually lead to its collapse if it continues with the vice of discrimination and thus companies should come up with affirmative action programs which will ensure that discrimination is avoided at all cost in the organization (Karsten, 2006).Affirmative actions greatly affect the effectiveness of organizations, this is because the most effective and efficient employees are engaged at various levels of production. Without an affirmative action workers may be hired or promoted due to other reasons other than merit. This would significantly affect the overall effectiveness of the organization as less qualified workers might be engaged to perform certain tasks which could have been performed better by other more qualified personnel had merit been used as a basis of engaging such employees (Kivel, 1995).Lack of a proper affirmative action might al so significantly affect the share prices of an organization, since it will be less attractive to the investors who originate from back grounds that the company is fond of discriminating. This will in the long run affect the capital base of the company and might eventually make it to face serious financial crisis, thus hindering its effective operations (Karsten, 2006). Conclusion Sexual harassment is a vice that should not be tolerated at any cost in an organization as it will lower the levels of productivity among the workers.Thus the company will face increased costs of operations since it will be remunerating its workers for less production. The sexually harassed workers will be working in an environment that is hostile for them and thus they will have low morale to work effectively. An affirmative action program in an organization is very important as it sets out the rules and regulations to be followed. When used appropriately an affirmative action will ensure that a firm remai ns competitive and thus its future is guaranteed to some extent.

Gearing and Capital Structure

The profit & loss statement of Biro Co is given below: Revenue 15,000 Cost of Sales (3,000) Gross profit 12,000 Expenses (2,500) Profit before interest & tax 9,500 Interest (2,200) Tax (1,300) Net Profit 6,000If 15% Expenses & 50% Cost of sales are variable costs. What is the operational gearing of Biro Co. nearest two decimal places using (Contribution à · PBIT)? (FIB)95256604000(2 marks)Q2. Hutt Co. has a debt of $200m with equity of $400m. The new investors are confused on the gearing level of Hutt Co. If the investors use debt to debt plus equity method which stage of gearing level is Hutt Co at? (MCQ)UngearedNormal GearedHighly GearedLow Geared(2 marks)Q3. What will be the effect on the financial risk of a company if the interest covers are as follows? (HA)Interest Cover is 6.5 times HIGH LOWInterest Cover is 3 times HIGH LOW(2 marks)Q4. The ordinary shares of a company have a face value of $0.3/share & are currently traded on the market for $5/share. The bonds have a face value of $100 and currently, trade at $110. The preference shares have a face value of $1 and currently, trade at 60 cents. What is the market value based gearing of the company, defined as prior charge capital/equity using the following information giving an answer to the nearest %? (FIB)$000 $000Equity Reserves 10,000 Ordinary Shares 4,200 14,200Non-current liabilities Bank loans 5,100 Bonds 3,500 Preference shares 6,000 14,600Current Liabilities Overdraft 2,000 Payables 3,200 5,20034,000-2032014541500(2 marks)Q5. Which of the following ratios relate to either Financial Risk or Business Risk? (HA)(Debt/Equity) Ãâ€" 100 FINANCIAL BUSINESS(PBIT/Interest) FINANCIAL BUSINESS(Fixed Cost/Variable Cost) FINANCIAL BUSINESS(2 marks)Q6. At 15th December 2011, a marketing agency declares an interim ordinary dividend of 9.3c/share and a final ordinary dividend of 10.2c/share. Assuming an ex-div share price of 612c, what is the dividend yield? (MCQ)1.52%1.67%3.19%3.74%(2 marks)Q7. A company has $205m assets and has liabilities of $70m. Current liabilities make up 20% of the total liabilities. The company has a profit after tax of $130 and the corporation tax in the market is 25%. The company has no interest paying loans. What is the return on capital employed? (MCQ)63%68%79%85%(2 marks)Q8. A group of shareholders was expecting an overall bad result for dividends but when the results were announced the results were not as bad as it was expected by the shareholders. This would probably have the following impact: (HA)Dividend Yield INCREASE UN-EFFECTED DECREASEPrice/ Earnings ratio INCREASE UN-EFFECTED DECREASE (2 marks)Q9. Warden Co. has a current share price of $8.5/share which was previously $4.7/share. The company paid a dividend of $2.6/share. What return would the shareholders likely to be given on their investment? (FIB)400055461000(2 marks)Q10. Which of the following statement relates to the ratios given below? (P&D)It provides a basic measure of the company performance This is the basic measure of a company's performance from an ordinary shareholder's point of view An indication of the effect on shareholders wealth RETURN OF SHAREHOLDERS PRICE/EARNINGS RATIO EARNINGS PER SHARE(2 marks)GEARING AND CAPITAL STRUCTURE (ANSWERS)Q1. 1.38Cost of sales = 3,000 Ãâ€" 50% = 1,500Expenses = 2,500 Ãâ€" 15% = 375Total variable cost = 1,875Contribution = 15,000 – 1,875 = 13,125Operational Gearing = 13,125 à · 9,500 = 1.38 Q2. DGearing = [200 à · (400+200)] Ãâ€" 100 = 33.33%Ungeared (0%), Normal Geared (=50%), Highly Geared (>50%) & Low Geared (

Bleakness and Language in Waiting for Godot

Bleak Tones And Visual Sadness In Waiting For Godot When the Paris curtain opened in 1953 the audience was faced with a minimalist set with a tree and nothing else. The first sight of ‘En Attendant Godot’ suggests its bleakest tones are presented by Beckett through visual sadness and the overall metaphysical state characters are placed in. Already parallels can be drawn between this setting and the inescapably similar picture from T.S. Eliot’s ‘The Wasteland’: â€Å"A heap of broken images, where the sun beats, and the dead tree gives no shelter† The only resemblance to the audience’s world is the tree and the road the characters stand on. This setting creates brooding despair; roads represents journeys and an option to travel away, or towards something and yet characters don’t move, in fact asserting â€Å"We Can’t (leave)†(i). The tree, another prop with apparently monumental importance compared to the rest of the wasteland stage, represents hope and life despite there being no hope and life ebbing away. Beckett demands for the tree to have leaves during Act 2, which symbolises spring to audiences while Vladimir and Estragon realise there’s no hope at all. It isn’t a stretch to claim Beckett had a taste for deeply depressing irony and he plays with elements of comedy and tragedy most aptly through dramatic staging. However, it’s my opinion that Beckett does create some of the most comic, and bleakest, parts of the performance through his unerring ability to manipulate languag e. In Act One the words â€Å"Nothing to be done†(ii) are spoken by both Estragon and Vladimir and the statement goes on to be a crucial philosophy throughout the play of the same importance as â€Å"We’re waiting for Godot†(iii). Audiences initially find the phrase laugh-out-loud funny because it’s paired with the physical sequence of Estragon, who is ‘trying to take off his boot’(iv) whom after an exhausting battle concedes and explains to the audience there’s ‘nothing to be done’. The subtle brilliance of this line is in its most colloquial-sounding ring, which appeals to all audiences as they can relate to finding that a menial task has become so extraordinarily difficult they see no way of solving it. It is laughable that a complex human being cannot actually take off a boot, that in some way the boot has beaten the human and now he’s defeated†¦by a boot. This struggle is universal and appeals to audiences mak ing the underlying question of: Why does Estragon presume that the boot is wrong? Beckett thus highlights humanity’s arrogance and pompousness. Vladimir is the messenger for this question when he tells Estragon, ‘There’s man all over blaming on his boots the fault of his feet’(v). This sentence holds many debating topics because the bootmaker made the boot perfect, as in the bootmaker thought it had no faults or he wouldn’t have sold it, similarly if we’re all in God’s image surely Estragon can have no faults either so who is wrong†¦God or man? After the comic moment Vladimir ushers in undertones of suffering when he explains he too is ‘coming round to that opinion’. Although the line sounds harmless enough, Vladimir performs it away from Estragon as he looks out into space which has the implicit meaning that he’s unaware of Estragon’s physical struggle and that his response is actually more metaphysical. This exchange allows Beckett to introduce the brutal truth of the character’s situation: there’s literally nothing to be done. This corresponds to Esslin’s theory that ‘Waiting for Godot’ contains â€Å"a sense of metaphysical anguish at the absurdity of the human condition†(vi). The characters are trapped in this barren featureless setting, waiting for someone they cannot define as they ‘wouldn’t know him if I saw him’(vii), unable to have any influence on proceedings which govern their lives. Through his exploitation of language Beckett also challenges the way humanity operates in the world, and ultimately how the disjointed confusing plot of the play parallels our place in the universe. In ‘Waiting for Godot’ one conversation that exploits the way humanity operates is: â€Å"Estragon: We always find something, eh Didi, to give us the impression we exist. Vladimir: Yes, yes, we’re magicians.† (viii) Audiences find this hilarious due to Estragon’s optimism in their plight and the sudden shift in mood that can be seen onstage is also humorous because it’s so abstract and unjustified. The added element of Vladimir’s dismissal of Estragon’s comment and the dismissal of optimism is a beautiful contrast which gains audience laughter, but also supports the hypothesis they’re a double act and completely reliant on each other. Another nice example of this double act is: â€Å"Vladimir: What do they say? Estragon: They talk about their lives. Vladimir: To live is not enough for them. Estragon: They have to talk about it.† (ix) The double act is vital as a device to exploit language and the claim of â€Å"The two most important sets of characters in the play occur in pairs†(x). A 1953 audience would have recognised Laurel and Hardy’s silhouettes in Estragon and Vladimir, making their world closer to the audience’s, but still miles away. In this passage Beckett’s technique of the double act is actualised to make a point about the existentialist nature of humanity and our need to rationalise individual experience by explaining it to others. The characters complete each other’s sentences which gives the impression of pondering so the audience understands Beckett wants them to think about the short conversation. The word ‘magician’ carries the bleakest undertones because it carries ideas of illusion and trickery, therefore Beckett wants to portray to audiences that our attempts to maintain the logic that we exist is actually a form of trickery; a skill which weâ⠂¬â„¢ve acquired over the years but is untrue. This eloquent point has history in the movement after World War Two (which Beckett experienced) in which society believed it was decaying. The comforts that help them move through their lives, such as order, could no longer be depended on. Comedy still remains in the dark outlook on society because characters are living in a world they pretend to understand, but actually don’t. There’s a style of dramatic irony at work as the audience looks into the realm of Estragon, Lucky, Pozzo and Vladimir with arrogance as they understand things characters don’t, such as the fact Godot won’t arrive. Interestingly, the world created by the theatrical stage would look into the audience’s world with similar arrogance as they know things the audience doesn’t, this is what Beckett’s trying to explain to us; the audience doesn’t understand their world’s nature as well as they think. However, it could be argued only the bleak undertones com e from the manipulation of language and the comedy comes from the character’s visual display to audiences. One critic argues, â€Å"The stage directions of the play constitute nearly half of the text, suggesting that the actions, expressions, and emotions of the actors are as important as the dialogue†(xi) This is a strong argument because the audience responds mainly to the presentation of the lines, which could be considered the performance rather than the actual language. Beckett once said, â€Å"If by Godot I had meant God I would have said God, and not Godot† (xii) but I don’t believe this is the end of the ‘God is Godot’ debate and I also believe this is one of Beckett’s greatest manipulations of language. The play begins with Estragon explaining he spent the night ‘in a ditch’ (xiii) and a group of people ‘beat’ him. These events are very close to ‘The Good Samaritan’ biblical parable except this time there’s no Samaritan. This carries the explicit meaning that Estragon is without God, he receives no help from outside sources and no redemption. Compare this with Vladimir who takes the ‘Book of Job’ approach and claims Estragon must have done something wrong to get beaten. Estragon goes onto challenge Godot’s, or God’s, power when he tells Vladimir they are ‘not tied?’ (xiv). However, he says it ‘feebly’ and then they both get scared that Godot’s coming, the implication being he will punish them for losing their obedience. Beckett plays with audience ideas on Godot’s nature when the boy describes him as having a ‘white beard’ which is drawing links between Godot and God which is laid out so obviously compared to the rest of the play that audiences are surprised, then they laugh. Beckett continues to make us think about God’s nature using Lucky’s speech. It begins with an almost academic presentation on religion but then descends into rambling nonsensical rubbish which ends ‘in spite of the tennis’. I interpreted this as meaning ‘for reasons unknown’ which is a beautiful way to describe God’s relationship with man as humanity can never draw any definite conclusions about him. In conclusion, Beckett creates the bleakest moments using his manipulation of language because it’s the words that resonate and make us think about the Beckett’s themes. The comedy isn’t brought out by exploitation of language as much as the stage directions and the physical oddities, which are of a more visual element. I) Pg. 6, Vladimir II) Pg.1, Estragon III) Pg. 6, Vladimir IV) Pg. 1 Stage Direction V) Pg. 3 Vladimir VI) Esslin, Theatre of the Absurd VII) Pg. 16, Estragon VIII) Pg. 61 IX) Pg. 54 X) Sparknotes XI) Sparknotes XII) Samuel Beckett , Wikipedia ‘Waiting for Godot’ XIII) Pg. 1 XIV) Pg. 12

Management Info Systems Individual Work wk8 Essay

Management Info Systems Individual Work wk8 - Essay Example In reality, however, internet markets are more similar to traditional markets than they are different. Hence, successful e-marketing strategies, such as traditional ones, rely on the creation, distribution, promotion and pricing products that are required by the customers and not just developing a brand name or lowering the costs associated with online transactions (Morley & Parker, 2009). Electronic commerce is believed to have developed from three main stages: Innovation, consolidation and reinvention (Pyle, 1996). The innovation of electronic commerce is the phase that occurred in the period lasting 1995-2000. This era was typified with a great excitement in both the traders and their customers particularly due to anticipations that electronic commerce would increase the ease at which quality information on business systems as well as commercial goods and both parties (Pyle, 1996) could attain services. The phase of consolidation began in 200 and was characterized by an increased number of classical business organizations utilizing the Web for purposes of enhancing their business transactions. The last phase, reinvention, of electronic commerce had its advent in the year 2006 when there was a bolstered utilization of social networking and Web 2.0 applications in electronic commerce. This led to an increase in the number of new models of business being created. Whol e during the innovation stage the emphasis of commercial organizations was on attaining market shares and visibility, the consolidation stage was characterized by an increased desire to establish commercial ventures that were successful (Whinston, 1997). The emphasis in the present day is placed on the ability of electronic commerce to encounter a growth of audience and social network. Morley and Parker (2009) claim that this model comprises of the

Role of Federal Reserve System in Overcoming the Financial Crisis of Essay

Role of Federal Reserve System in Overcoming the Financial Crisis of 2008 - Essay Example It also affected the trade position in services. That time fed increased the interest rate to overcome the persistent level of inflation. So that time economy was going slow down due to FED’s tightening monetary policy. Role of FED in the Last 4 Years In the last four years FED play a vital role in the economic indicators of USA economy. In 2009 first time in the history FED maintain the discount rate on .25 that was in 2008 so there arise no change. As well as it remained same in last 4 years from 2009 to 2012 in US. FED uses this strategy to control the supply of money that influences the inflation and interest rate on the economy. In 2009 the credit card act is announced FED that means a company cannot change the rate on the existing balance of a person.FED also improving the reserve requirement every year that is helpful to control the inflation but it is also slowed the growth of economy. The reserve requirement was about 67 billion in 2009, 74 billion in 2010, and 100 bi llion in 2011 that is reached on 104.45 billion in 2012 according to Federal Reserve of US. Due to highest and severe financial issue of US debt that aroused in May 2011 and increased than 14$ trillions, FED decided to depreciate the US dollar in the economy. This financial problem came due to high government expenditures of US and less tax revenue. Money supply in US (M0) that includes coins and notes as well as asset those are easily convertible in money also showed upward trend from 2009 to 2012. Like it increased from 1700000 USD millions to 2643310 USD million in 2012. Bank lending rate that is set by FED is constant from 2009 to 2012 that is 3.25%. FED’s Tool in Gaining Macroeconomic Objectives Open Market Operations Fed...This paper offers a comprehensive review of Federal Reserve System policies, both traditional and non-traditional, which were maintained in an attempt to successfully overcome the ramifications of the world financial crisis. The effectiveness of FED a ctions is proved by the dynamics of basic macroeconomic indicators during the period from 2008 to 2012. FED maintains millions of accounts as well as performing a role in settling and clearing different financial institution payments through intermediaries. FED play a vital role in providing the facility of financial services to depository institutions like distributing currency and coins, transfer funds and securities through clearing house system and collecting checks. FED playing different functions for boosting the USA economy, those are FED working as a central bank for U.S., address about the financial severe problems, regulates and instruct the other banking systems, controls monetary policy through manage the money supply in the economy, provides the financial facilities to other financial institutions, US government to strengthen the economy of US, provides the major facility of exchange of payments in the different regions. It also play a role in maximizing employment, stability of price level as well as long term moderate interest rate in the economy. Open market operations in which selling and purchasing of government securities occurs by the FED. These operations are in the control on the FOMC. During the years of the crisis, it was not possible to provide additional monetary stimulus only by utilizing traditional tools of monetary policy. To avoid this crisis, the Fed decided to utilize nontraditional policies in order to provide extra monetary policy stimulus.

Free Speech and the Defamation Bill 2012 Essay Example | Topics and Well Written Essays - 1500 words

Free Speech and the Defamation Bill 2012 - Essay Example The law of the press only draws the parameters that the press should confine itself to, when broadcasting information. That libel and privacy laws do not wrongly restrict the work of the press is underscored by the fact that the press in its existence and functions does so in light of tort. This is to the effect that the press owes the society duty of care, when handling information, so that it is obligated to eschew using information in a manner that is injurious to an individual, group or organisation’s reputation, character or person. Tweed1 posits that the law acknowledges the duty of care that the press owes the society, so that there is no threshold left for dabbling in acts of libel and privacy violations. All acts that govern dissemination by the press do not make provisions for libel and privacy violations. For instance, even the Freedom of Information Act 2000 creates the right of the public to access information, but this information is limited to that which is held by public authorities and thereby precluding information pertaining to individuals. The Data Protection Act 1998 also governs the protection of personal information in the UK, and thereby limiting space for slander, defamation and breach of privacy by the press. In like manner, UK Stationery Office2 and UK Parliament3 observe that the Privacy and Electronic Communications Regulations 2003 as a UK law legally proscribes the transmission of automated recorded messages, without prior consent of the subscriber. Herein, this law makes it clear that transmission of automated recorded telephone messages for direct marketing purposes outside the subscriber’s permission is not only an infringement of that subscriber’s privacy, but is also illegal. That the law on libel and privacy violation does not limit the work of the press, is a matter that is well confirmed by the fact that they (the laws) have exceptions that safeguard media practices to the same effect. This is exemplif ied by the case laws Greene v Associated Newspaper (2004) and Bonnard v Perryman (1893). Particularly, in the latter, the court of law ruled that judges are not to stop defamatory allegations that are circulated, in the event that the would-be publisher is ready to defend them (in a court of law), unless it is express that no defence is to succeed at trial4. Again, the issue of Civil Liberty extends to not only include the freedom of speech, conscience, property ownership, movement and the right to assembly, but also to also include the right to privacy and dignity. Thus, the law of libel and privacy are not in existence to muzzle the media, but exists to maintain the boundaries that define the freedom of the press and to harmonise it with human freedoms and rights. The Defamation Bill 2012 The idea that the Defamation Bill 2012 is inadequate to deal with the restrictions on Press freedom is not true, since the bill has made provisions that are more in favour of the press than the i ndividual, a group or an organisation. First, the veracity of the standpoint immediately above is premised on the fact that in essence, the Defamation Bill 2012 was chiefly made to strike a balance between the right to protection of reputation and freedom of expression and therefore makes substantive amendments to the law of defamation, without necessarily

Block 7 (Week 13&14) Exercise 7 (Respiratory System Mechanics) Coursework

Block 7 (Week 13) Exercise 7 (Respiratory System Mechanics) assigned from pages 85-95 - Coursework Example narrowing of the airways due to bronchial smooth muscle contraction as in Asthma; inflammation of the bronchial mucosa and hypertrophy of bronchial glands as happens in Bronchitis. 2. As a result of the tidal volume change, what happens to the flow into each lung and total air flow? Air flow into each lung is also increased resulting in increase in increased total flow into the lungs. The puncture in the lungs causes the air to flow into the intrapleural cavity of the lungs through the puncture equating the pressure inside with that of the atmosphere. The elasticity (surface tension) of the lung aleoli compresses the aleoli resulting in the collapse. There is minimum airflow to the left lung. The pressure in the left lung is still the same (zero), the air flow in the left lung ecomes zero. The lungs are only using right lung for respiration. The total air flow is equal to that to the right lung (69.56 ml). The diaphragm descends and the ribcage elevates (expands) – the increased intrathoracic volume results in decreased intrathoracic pressure compared to the atmospheric pressure. Air flows from the high atmospheric pressure to the low intrathoracic pressure filling the lungs. Rapid respiration (hyperventilation) results in the expulsion of more CO2 from the lungs. The CO2 is drawn from the bicarbonate buffer system of the blood. The concentration of CO2 in blood decreases resulting in increase in blood pH (alkalosis). The two values are used to assess the pulmonary function. They tell the clinician about the health of the lungs, any comression or obstruction to tht airflow as well as the extent of the pulmonary dieases (e.g. COPD). They reflect how much the lung function ahs been compromised due to the disease. Emphysema is a disease characterized by dilation f the alveolar spaces and destruction of the alveolar walls. The reoil function of the lungs is also compromised causing a decrease in expiratory flow. Therefore FEV1 is decreased. The lungs become

Digital marketing plan Essay Example | Topics and Well Written Essays - 2500 words

Digital marketing plan - Essay Example The price of the product has been fixed as  £1,330, which is affordable by the targeted group. The distribution channels selected are retail agents and auction houses among others. The advertisement modes been selected are television, social networking sites and direct mailing among others. â€Å"To assure the customers with adequate value and trustworthy services in the store and to achieve ample customer satisfaction by providing them with the best quality products in alignment with their tastes, preferences and convenience needs.† Political- Considering, the political scenario and regulations of the UK, with respect to the retail industry, can be stated as stable. Currently, the furniture retailing industry within the UK does not face major challenges with respect to its political scenario. Notably, the UK government has shown a positive inclination towards investing more in developing the energy and the construction sectors that can also be considered as a favourable change to launch the intended product, i.e. Mysofa (BIS, 2012). The relationship that exists between the UK and other countries lays impact on the trade relations between them. In this respect, political factors might have an impact on the exports and imports regulations (London Borough of Hillingdon, 2012). This will further result in changes within the business operations. In this context, it can be ascertained that political impacts on trade regulations will affect the operations of the retail industry within the UK largely (McDonald & Wilson , 2011). Economic- The UK economy has shown a poor trade standard in the year 2012. Since then, the domestic economy of the UK has been depicting a sluggish growth of its Gross Domestic Product (GDP) i.e. of 1% each year. However, in the latter part of the year 2013, GDP growth in the UK was accounted as 2.1%, which was interpreted to be favourable for

Recruitment, Selection and Training Process in McDonalds Essay

Recruitment, Selection and Training Process in McDonalds - Essay Example Effective business practices, effective product differentiation strategy, skilled employees and significant customer services are the core competencies of McDonalds. The HRM department of McDonald’s has tried to maintain healthy workplace environment through effective HRM policy implementation. An effective organizational structure, significant HR policies including recruitment and selection policies and processes, and suitable training and development program for the employees bring have brought efficiency in the business process. Being one of the leading MNCs, it is the responsibility of the organization to maintain a healthy workplace environment. The study will focus on recruitment, selection and training and development practices of McDonalds. Moreover, the study will highlight the benefits of these SHRM practices. Recruitment Process Recruitment process helps to identify the needs of organizations to employ some individual up to the point at which the forms of applicatio ns for the appropriate posts have arrived in the organization (Arthur, 2012, p.32). Recruiting employees to fill particular posts within a business firm can be done through internal and external process. Implementation of Steps and Stages Employing s suitable person in the suitable place at appropriate time is necessary for the leading organizations in order to practice effective organizational performances.... Implementation of Steps and Stages Employing s suitable person in the suitable place at appropriate time is necessary for the leading organizations in order to practice effective organizational performances. Therefore, it can be stated that recruitment is one of the important SHRM activities. An effective recruitment process should incorporate following steps. McDonalds need to gather information about the nature of the job. The organization should be knowledgeable about the job responsibility and its effectiveness in the structure of the organization. McDonalds need to develop both job attribute and personal profile. The organization needs to consider aptitude, skills, experience and knowledge as the recruitment criteria. Then it is the responsibility of the organization to find the suitable applicants or individuals for the job profile (Bowman, West and Wart, 2012, p.121). Staff referrals, job sharing and succession planning can help to find the applicants. The recruitment process can be divided into two categories, such as external and internal recruitment. Managing the application process is a key recruitment step. It is the final recruitment process. The recruitment managers need to monitor all the application forms and resumes of the applicants in order to sort out the suitable applicants. Last but not the least; recruitment process outsourcing will be an effective process. It will help the organization to minimiz4e time, cost and effort. McDonalds need to implement RPO in order to bring speed and effectiveness in the recruitment process. Benefits of Recruitment Process Allocating right time and suitable resources to select the suitable person for a specific job role have several positive effects on the business process of an organization. With

Critical Thinking Questions - Project Management Essay

Critical Thinking Questions - Project Management - Essay Example In studying a project life cycle, one will find that the phases within a project create deliverables and these deliverables allow the project to move forward to the next step or allow the project to be terminated based on quality outcome or condition of the phase deliverable. If we consider the project life cycle, with its one or more intermediate phases, we would find that projects do share many characteristics. A project is a unique endeavor to produce a set of deliverables within clearly specified time, cost and quality constraints. It is different from standard business operational activities as well as from processes as they: 1) are unique in nature without any repetitive processes; 2) defined by a timescale; 3) have an approved budget; 4) have limited resources; 5) involves an element of risk; and, 5) achieves beneficial change. (Westland 2006, p. 2) Meanwhile, all projects, from technology to architecture, are composed of processes – the series of actions with a common, parent goal in order to create result. It is important to highlight the aspect that people perform processes. Processes within project management monitor and move the project phases along. There are two types of processes. These are the product-oriented processes, the activities that complete a project’s phase and life cycle; and, the project management processes, which are the activities that are universal to all projects. (Phillips 2003, p. 85) One of the major problems in project planning is identifying how long tasks will take and what it will cost to accomplish them. Inaccurate estimate is a major threat to a project’s success and that missed cost targets could cause trouble and recrimination in project management. The Work Breakdown Structure or WBS is the most useful tool in addressing these problems. The idea of this method is to subdivide a complicated task into smaller tasks, until one reaches a level that cannot be further subdivided. Through this

I deserve to be a Scholar Essay Example for Free

I deserve to be a Scholar Essay To pass Education in UST is really an achievement for me. Before I took up the examination, I was so scared because, even though I am confident that I can manage to answer the exam, I am still afraid that I may not be able to have a slot because I am one of the applicants of the last batch. After passing the examination, I really regret that I failed to reserve my slot between the date I received the results up to the deadline of reservation. So, the moment the Dean of Education allowed me to have a late reservation for my slot in UST, I really felt absolute happiness and thanksgiving that finally, I am able to study on a decent and known school. Being asked by my classmates to teach them everytime they get trouble in studying makes me glad and pleasured. But you know what? There is a side that makes me confuse of choosing the course, Education. Why? Because many of my relatives, my father, and even the parents of my classmates said that Education doesn’t suit my intelligence. I deserve more. A higher degree and profession. They always recommend me medicine but well, I do like medicine and I really dreamt to be a doctor someday back to childhood days but its not the course I really prioritize right now. It’s not what do my heart and soul says. Maybe because I know that we cannot afford it and in reality, it takes too long to graduate. Moreover, I am finally decided to myself that I want to teach because I w as inspired by my late Mommy Joyce who is a LET passer and to my teachers that’s looks like enjoying the work they have. And in addition I really love teaching that’s why its final that I will focus in BS Education to be my course in College. It seems that teaching is a really nice profession and I imagine of going to a classroom full of students and be able to teach them and afterwards developed a professional one someday. To be offered such kind of scholarship makes me overwhelmed and confident of myself. It makes me think that I am so gifted to be given such glorious award. As I thought, I don’t need a scholarship because I am thinking that more people deserve this more than I do and I already credited my scholarship for being the Valedictorian so I am thinking that maybe, it’s already enough. But then, I realized that working abroad to earn a living for your two daughters and as well as aming for them to study in a good school is such a hard job for m y mom. So I was thinking that this opportunity might be a way to lessen the burden to my mom and to be given such additional scholarship would be a really big help for my college degree. Most of my mother’s childhood friends told me that my parents are really good in academics that’s why they think I inherited my intelligence form them. My mother also shared some of her memories and hardships she’d encountered and suffered when she was a student. She experienced being a laundrywoman to earn money for her to finish college and it was really hard for her not to eat sometimes just to save money for her projects and learning materials. According to her, there will be no success if you haven’t faced hardships at all. She always asked me to study hard for us not to have the same fate as hers. Because of her I am so persistent to study hard and finish my studies. I told myself that if I will be able to study without her financial support, it will be a big relief for her. Since my sister is studying as an Engineer at Mapua, she said that if I push studying in UST, her salary won’t be enough to sustain both of us as well as the expenses in our house and daily living. I cannot ask for my father’s help either cause he already have a new family and what he can get from his job is just enough for them. I believe that sholarships are granted for those students who has a potential and I am confident that I am one of tho se because back in highschool days, I have maintained a high and well good grades, participated in various organizations, active in school affairs, helpful to the teachers, loyal to my alma mater and even showed cooperation in my community. I always worry of having low grades and I really work hard in every little thing I do. I remember those nights that I am wide awake studying my lessons and reviewing for examinations. I am also a consistent honor student of my school. When I was in highschool, I always wanted to be a part of those programs and contests. Among my classmates, I am usually the one sent by my school as a representative on some events and contests like quizbee. In fact, I was awarded to be the Most Active of my class. I also received some special awards from our City Mayor for the completion of the days being an Imus Youth. I recite well during class hours and I even tutor my classmates before finals. With those moments and achievement I had in my highschool days, I a m proudly saying that I deserve to have this scholarship and I know that my characteristics made me a competitive applicant for this. That’s why, if blessed, I want to have this scholarship for I know that I am responsible enough, committed to my studies and my aims and goals in life would always bring me to success because I wholeheartedly waste my full and best effort in doing everything to achieve what I want. I never surrender and stop until I get what I want and I always do my best just to maintain high and good grades. Through this scholarship, I would be able to achieve my dream of becoming a professional teacher someday that’s why I will do everything so that I will not lose this scholarship. Most of all, whith the confidence and determination I have as a student, I believe that granting me this award won’t be a waste at all.

Economic Theory Essay Example for Free

Economic Theory Essay The word economics is derived from oikonomikos, which means skilled in household management. The society is faced with the following economic problems a). How to what to produce with limited resources? b). How to ensure stable prices and full employment of resources? c). How to provide a rising standard of living both for now and future. The Classical School of economic theory began with the publication in 1776 of Adam Smiths monumental work, The Wealth of Nations. The book identified land, labor, and capital as the three factors of production and the major contributors to a nations wealth. In Smiths view, the ideal economy is a self-regulating market system that automatically satisfies the economic needs of the population. He described the market mechanism as an invisible hand that leads all individuals, in pursuit of their own self-interests, to produce the greatest benefit for society as a whole. While Adam Smith emphasized the production of income, David Ricardo focused on the distribution of income among landowners, workers, and capitalists. Ricardo saw a conflict between landowners on the one hand and labor and capital on the other. He posited that the growth of population and capital, pressing against a fixed supply of land, pushes up rents and holds down wages and profits. Thomas Robert Malthus used the idea of diminishing returns to explain low living standards. Population, he argued, tended to increase geometrically, outstripping the production of food, which increased arithmetically. The force of a rapidly growing population against a limited amount of land meant diminishing returns to labor. The result, he claimed, was chronically low wages, which prevented the standard of living for most of the population from rising above the subsistence level. Malthus also questioned the automatic tendency of a market economy to produce full employment. He blamed unemployment upon the economys tendency to limit its spending by saving too much. . Classical economists theorized that prices are determined by the costs of production. Marginalist economists emphasized that prices also depend upon the level of demand, which in turn depends upon the amount of consumer satisfaction provided by individual goods and services. Marginalists provided modern macroeconomics with the basic analytic tools of demand and supply, consumer utility, and a mathematical framework for using those tools. Marginalists also showed that in a free market economy, the factors of production land, labor, and capital receive returns equal to their contributions to production. This principle was sometimes used to justify the existing distribution of income: that people earned exactly what they or their property contributed to production An advocate of a labor theory of value, Marx believed that all production belongs to labor because workers produce all value within society. He believed that the market system allows capitalists, the owners of machinery and factories, to exploit workers by denying them a fair share of what they produce. Marx predicted that capitalism would produce growing misery for workers as competition for profit led capitalists to adopt labor-saving machinery, creating a reserve army of the unemployed who would eventually rise up and seize the means of production. Institutionalist economists regard individual economic behavior as part of a larger social pattern influenced by current ways of living and modes of thought. They rejected the narrow Classical view that people are primarily motivated by economic self-interest. Opposing the laissez-faire attitude towards governments role in the economy, the Reacting to the severity of the worldwide depression, John Maynard Keynes in 1936 broke from the Classical tradition with the publication of the General Theory of Employment, Interest, and Money. The Classical view assumed that in a recession, wages and prices would decline to restore full employment. Keynes held that the opposite was true. Falling prices and wages, by depressing peoples incomes, would prevent a revival of spending. Summary Economic theories are constantly changing. Keynesian theory, with its emphasis on activist government policies to promote high employment, dominated economic policymaking in the early post-war period. But, starting in the late 1960s, troubling inflation and lagging productivity prodded economists to look for new solutions. Supply-side Economics recalls the Classical Schools concern with economic growth as a fundamental prerequisite for improving societys material well-being. It emphasizes the need for incentives to save and invest if the nations economy is to grow A Production Function and Labor Market Model Graph and the Date Production theory refers to the knowledge of what is permanent and normal in industrial production. There are two main types of production theories i. e. descriptive theory and normative theory. Descriptive theory has the knowledge about past or present production but does not much help for modifying it to correspond better to latest requirements. Examples are the academic and historical stud types. They are sometimes categorized in two types: extensive studies of a large number of cases, and intensive studies of one or a few cases. Normative theory of production consists of generally applicable knowledge and tools that can be used in the management of production, especially for optimizing existing production and planning new production.

The Relationship Between Extroversion And Physiological Measures Psychology Essay

The Relationship Between Extroversion And Physiological Measures Psychology Essay There has been a substantial research into the relationship between how extroverted an individual is and their physiological measures (Eysenck, 1967, cited in Martin, Carlson, Buskist, 2007). Many studies have been carried out across the world to investigate this relationship and how environment and genetics can contribute to extroversion within individuals. The present study looked at the relationship between extraversion and physiological measures in Psychology undergraduate students in the UK. No significant correlation was found between extroversion and heart rate or extroversion and galvanic skin response. The relationship between extroversion and physiological measures in university students There has been much research into the relationship between arousal in response to a number of different tasks in both introverts and extroverts. Eysenck (1967) (cited in Martin, Carlson, Buskist, 2007) suggested extroversion is a reflection of the state we do not show within our central nervous system (CNS). He stated that happiness and sociability were two of the main traits associated with extroversion. In a study investigating happiness and extroversion in undergraduate students, it was found that the two were significantly correlated. These differences support the idea that introverts are different to extroverts in that extroverts seek out more stimulating environments. The present study set out to investigate further into this idea by looking at the relationship between extroversion and physiological measures in Psychology students at a university in the UK. Studies into the origins of extroversion within an individual have been widely conducted to understand why a person may be so extroverted or introverted; heritability seems to play a large contributing factor. In a study comparing monozygotic twins and dizygotic twins, monozygotic twins were shown to give the most alike results with 70% of the twins tested, being similarly extrovert (Zuckerman, 1991, cited in Martin, Carlson, Buskist, 2007). This study does not support the idea that extroverts are affected by their environment unlike most research into extroversion, it simply states that genetics are the cause. Similar studies to this report have supported previous research like into whether biological factors differ within introverts and extroverts. A study into physiological measures and extroversion was carried out in Singapore where the results showed lower extroversion scores were correlated with heightened cardiovascular reactivity while higher extroversion scores were correlated with lower cardiovascular reactivity. The study also found that higher extroversion was linked to lower cardiovascular reactivity during stress tasks and seemed to affect how individuals express and cope with anger (Jonassaint et al., 2009). This study helps to support the notion that Eysenck proposed which says that introverts are more likely to feel uncomfortable in a stimulating situation, in this case cardiovascular activity, whereas extroverts are more likely to enjoy and seek out such environments. Heart rate and skin responses have also been significantly associated with male students performing a visu al vigilance task who were measured on the Eysenck personality inventory as introverts (Gange, Geen, Harkins, 1979). Research has also found differences in the brain between extroverts and introverts. In a study looking into whether there is a correlation between extroversion and blood flow when smelling unpleasant and pleasant odours, the part of the brain known as the amygdala in the temporal lobe, was strongly correlated with cerebral blood flow and higher extroversion scores when exposed to the pleasant odour (Vaidya et al., 2007). This piece of research supports the idea that extroverts are genetically different to introverts as they enjoyed the experience of the pleasant odour more than introverts did and their brain activation within the temporal lobe further supported this idea. Other studies have further supported how the environment, not genetics, may affect both introverts and extroverts and how they react differently. In a study investigating the effect of background music and noise on completing tasks in introverts and extroverts, it was found that introverts performed better overall on each task except one, and introverts appeared to be more affected by the presence of everyday music and noise than extroverts. (Cassidy MacDonald, 2007). Introverts are also more likely to respond more quickly to louder noise bursts than extroverts who tend to respond equally rapidly to varying noise intensities (Britt Blumenthal, 1991). These studies supports Eysenckà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s theory, which says that people whose brains are over-aroused, will find stimulating situations uncomfortable, and they will seek out quieter environments. Although this idea seems to be strongly supported, a study which researched Eysencks (1953) hypothesis of a relationship between extraversion and sympathetic nervous system activity used 42 undergraduate students and the outcome was not quite the same. These students were exposed to fear arousing conditions and their heart rate and galvanic skin response (GVR) were measured during this time (Small, 1976). Although you would expect a relationship, no significant correlation was found. This piece of research disconfirms Eysenckà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s hypothesis and this may be due to individual differences. In other words, maybe some extroverts are not under aroused and are actually over aroused, or maybe Eysenckà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s personality questionnaire is not as accurate in its outcomes as we may think when measuring personality. Although studies have been conducted in this area of research, the piece of research in this report was carried out to further provide support for this area of study. The relationship between extraversion and physiological measures was tested on Psychology undergraduate students at a university in the UK. It used a questionnaire designed to measure extroversion within an individual and a short maths test which was provided to cause the participants CNS to go into a state of high arousal. Based on previous findings, the hypotheses were that there would be a strong negative correlation between extroversion and heart rate and a strong negative correlation between extroversion and galvanic skin response. Method Participants Participants were 167 psychology students aged 18-65 studying at the University of Chester in Cheshire. The measures were taken from the sex ratio 1:4 males: females and the study used a stratified sampling method. Participants were treated in accordance with BPS guidelines and informed consent was obtained from each participant before taking part. Materials and apparatus The materials used included record sheets to write down the results for each participant, the maths task comprising of ten questions, rising in difficulty, using +,-,x and / operators, the Biopac (Biopac MP30 unit) with elecrodes (SS2L and SS3L leads to measure heart rate and GSR), the EPQ consisting of 23 questions which was filled out before the physiological measures were measured and a stopwatch to time each participant for 3 minutes completing the maths task. Procedure After initially consenting to take part in the research, students were given a 23 item questionnaire to complete, designed to measure how extroverted they are as people. Once completed, students were attached to BIOPAC consisting of electrodes being attached to the wrist, fingers and ankles which measured galvanic skin response and heart rate and given a maths task to complete, designed to get harder as you progressed in a small laboratory room for three minutes. They were timed using a stopwatch by another participant who had already taken part outside of the laboratory room. Once timed, results were taken from a ninety second interval of the three minutes and the mean was calculated using the BIOPAC software. The means were written down, both for heart rate and GSR. Design and analysis This was a repeated measures study. Participants took part in both the easy and difficult task. Heart rate and galvanic skin response were measured whilst the difficult task was being completed. Results Average heart rate scores from 137 participants were correlated with their EPQ scores using a Pearson correlation. This was conducted using SPSS v.20. The scatterplot is shown in Figure 1 below: The Pearson test showed no correlation between average heart rate scores and EPQ scores and the result was found to not be statistically significant. (r(137)=-0.049, p=0.567). Total EPQ scores from the 137 participants were also correlated with average GSR scores using a Pearson correlation. The scatterplot is shown in Figure 2 below: The Pearson test showed no correlation between average GSR scores and EPQ scores and the result was found to not be statistically significant. (r(137)=0.020, p=0.820). Discussion The results showed no significant correlation between extroversion and heart rate and so the null hypothesis could not be rejected. The correlation between extroversion and galvanic skin response was also not significantly correlated and so the null hypothesis was accepted. This study does not lend support to the findings of previous studies in this area of research into extroversion and physiological measures. A study Singapore mentioned in the introduction of this report found that extroverts were linked to lower cardiovascular reactivity during stress tasks and this seemed to affect how these particular individuals expressed and coped with anger (Jonassaint et al., 2009). Contrasting even further with the findings of this study, heart rate and skin responses have also been strongly correlated with students performing a visual endurance task who were scored on the EPI as introverts (Gange, Geen, Harkins, 1979). However some studies have also provided no support for the hypothesis of physiological measures being linked to extroversion. Small (1976), studied students exposed to fear arousing conditions whilst their heart rate and GVR was measured. He found no significant correlation, supporting the notion that extroversion does not correlate with physiological measures within different individuals. In addition to biological factors not always differing between introverts and extroverts, the environment playing an important role has also been criticised. In a study investigating the effect of familiar everyday or verbal noises on the cognitive performance of introverts and extraverts, no significant correlation was found (Avila, Furnham, McClelland, 2012). This piece of research provides evidence of there being no clear correlation between extroverts and introverts differing physiologically. Although the results did not provide significant hypotheses to support the notion that extroversion and physiological measures correlate, care must be taken with research that does support this idea. The direction of causality may be difficult to establish within this area of research. Physiological measures may not be caused by extroversion but other underlying factors. In a study by Cassidy MacDonald, 2007, introverts appeared to be more affected by the presence of everyday music and noise when completing written tasks than extroverts. However studies similar to this trigger issues as the outcome of results may not have been due to extroversion, but other personality traits of the participants. For example it may simply be that an individual may struggle to complete tasks or write when there is noise or music in the background. In this study extroversion was measured beforehand but there is a possibility that the results they obtained may have been due to demand characteristics wh ereby a participant may have wanted to look more sociable than they actually are. This would make them score highly on an extroversion scale but in reality they are much quieter and so should have been scored as an introvert. This would cause the piece of research to lack validity. In order to make this study more reliable, another study contained different participants should be carried out to ensure that similar results are obtained. Although the present study in this report contained a good sample size and had individuals from different age groups as its participants, it did not provide enough evidence to support the theory that extroversion causes an individual to enjoy stimulating environments, which in this case was the maths test. However, the findings in this report do lend support to the idea that extroversion and physiological measures are not strongly linked to one another (e.g. by Small, 1976). Overall, findings in this area of research lend support to the notion of encouraging children to become confident from a young age. For example, the more extroverted a person is, the more likely they are to be sociable and talk to others before a job interview and the more desirable they seem to be during such an interview (Caldwell Burger, 1998). In conclusion the present study found no significant correlation between extroversion and physiological measures in university students aged 18-65 in the UK and so cannot support Eysencks theory of extroversion. Future research into physiological measures and personality traits could be carried out to help support Eysencks theory; research into personality types as well as extroversion and individual traits could help to see which personality types cause certain physiological measures as well as particular traits more specifically. This could enable us to understand what truly causes a person to be an extrovert or an introvert, whether the answer lie in heritability and genetics, or the environment itself.

Television and Media - TV Advertising - Selling Magic Potions and Happy

Advertising - Selling Magic Potions and Happy Pills The marketing world is a sea of fishermen waiting for some starving little fish to snatch up the bait. The bait is the commercial. Although the advertising industry provides the consumer with the opportunity to explore what is available, this industry can also lead people into believing that there are magical cures that can eliminate the unwanted and create the wanted. For instance, the print ad for Dove Nutrium Age Defying Body Wash implies that by using this product you can [look] as young as you [feel]. However, by analyzing the impact of the ad, the visual and verbal content, and the audience that it targets, the consumer is able to conclude that this product may help your skin, but will not affect "feeling" in the way of your emotions as portrayed by the laughing lady. The impact of this ad encourages consumers to buy this product so that they can feel the way the Dove woman feels. The term "feeling" is mentioned three times in the print, and the look on her face is expressing an exhilarated emotion. If I were to attach words to the expression on her face, they would say, "I am so happy and full of joy that I want to throw my head back and laugh." Is the Dove Company trying to tell me that this body wash is going to make me feel like that and defy age at the same time? So the next time I am feeling broke, fat, ugly, old, alone, and depressed, I will whip out my Dove and it will wash [all those bad feelings] away. I may have gone too far with the emotion, but the lure is about "how I feel." I would love to feel the way the laughing lady feels. But smart consumers wi... ...men that I know that fit into this category, are looking for age-defying products that reduce signs of wear and tear and that increase the youth they once had. In some form or another, everyone is trying to be healthy, and being healthy helps improve the way they feel. Women above the age of 29 are beginning, if they don't already, to feel the decline in their health. This ad is a decoy for those women. The commercial world is full of disguised promises. Through images, trick sentences, gripping messages, and society made into moving targets, the consumer is trapped into believing that magic potions and happy pills exist in the world. Not all advertisers are out to pull the wool over our eyes, but they all want our attention and they will do mind-twisting acrobats to get in to the world of the consumer's unconscious.

Inherit The Wind Essay -- English Literature Essays

Inherit The Wind Rachel’s Quest for independence I think Rachel was looking for the ways for her independence and willing to protect Bert during the trial. Rachel believed that Bert was innocent. Rachel was in love with Bert, she knew that Bert was not a criminal and she wanted him to confess the court and the town’s people that he had done wrong, and it was all a joke and he was sorry for that. Rachel said to Bert, â€Å"Bert, why don’t you tell `em it was all a joke? Tell `em you didn’t mean to break a law, and you won’t do it again.† This clearly shows that she was worried about him and wanted to help him. But she knew that what he had done was bad. And she was also quite sure that he would not win the trial against the mayor. Her father was a powerful man. The townspeople liked him and appreciated what he had done and was doing for them. Rachel soon found that she could not convince him to confess because he did not believe that he had done something wrong. As all he had told the pupils were the quotations from the book Hunter’s Civic Biology and from Chapter 17, Darwin’s origin of species. He learned from the books, â€Å"That man was not stuck here like a geranium in a flower pot; that living comes from a long miracle, it didn’t just happen in seven days.† All this shows that his thoughts and ideas were based on scientific facts, but her father only trusted the Bible. Rachel has been always scared of her father. When she was little she used to have bad dreams. She ...

to build a fire Essay -- essays research papers

In the short story, â€Å"To Build a Fire† by Jack London shows how man vs. nature and how inexperienced traveler in the Yukon tries to travel alone with his dog, even though it’s advised not to. Yet he is stubborn and thinks he is right, and sets off for Henderson Creek to meet his friends. He faces many different conflicts of man verses man, and man verses nature. The traveler is advised not to make this trip with the lack of his inexperience in the Yukon due to the weather, the incoming storm, and its advisories. With the subzero freezing cold temperatures that came with the storm. â€Å"Fifty degrees below zero stood for a bite of frost that hurt and that must be guarded against by the use of mittens, ear flaps, warm moccasins, and thick socks.†(561) He is book smart, lacking street smart, and nature humbled him during his travel to reach his friends. He was doomed from the beginning, by him being inexperienced in the sub-zero temperatures of the region. He was although able to surpass some of the things that nature threw at him because of his observation of things due to his determination. But, he ignored the old man and his words that came back to haunt him in the end. The power of nature will most always prevail when you are in its playing field. This can be seen when London says, â€Å"Fifty degrees below zero stood for a bite of frost that hurt and that must be guarded against by the use of mittens, ear flaps, warm moccasins, and thick socks† (Page 561). â€Å"The trail was faint. A fo...

5 minute speech on a famous person: Bill Gates Essay

Who would like to make $250? What about $250 an hour or $250 a minute? How about $250 a second? How would you like to buy a product for $50,000 and then later sell it for millions? Do you know anyone who has done this? I do. His name is Bill Gates. Who is Bill Gates? Through his programming skills, competitive business practices, and ability to spot innovative products, Bill Gates has been the richest person in the world for the last 12 years. Bill Gates’ success would not be possible without his programming genius. Back when computers were a luxury, Bill Gates was already discovering the mysteries of programming on his high school’s only computer. Later, he was accepted to Harvard University in computer science, but after two years, he left to start his company Microsoft. With his knowledge of programming Bill began making a profit by selling his programs to computer manufacturing companies. He was already making enough money to expand his company to the hundreds. But it was not Gates genius alone that made him become the richest person today. Gates was a good business man and had the ability to spot the next upcoming products. When IBM, the computer industry leader, asked Microsoft to help develop an operating system for its computer, Bill acted quickly. He search around and was able to buy an operating system called DOS for $50,000. Gates then talked IBM into letting Microsoft retain the rights, to market MS DOS separate from IBM. Because of this, Microsoft was able to license its product to all of IBM’s competitors and it made millions. Gates also bought Xerox’s idea of a mouse and made even more millions. But Gate’s ability to spot upcoming would be useless without his competitive business practices. Bill Gate’s a great business man who knows how to create a PC market in his favor. With the release of DOS, it made Microsoft the standard for operation systems. Gates then released Windows, an almost identical copy of Apples graphic operation system, which helped him make his billions. Gates eliminated all other programming competition by including programs such as Microsoft word, excel, PowerPoint, publisher, and internet explorer in windows. Not only that, but he also bought hotmail and WebTV, which are not called msn hotmail and msnTV. In conclusion, Bill Gates was not born rich. With his programming skills, competitive business practices, and ability to spot innovative products, Bill Gates has been the richest person in the world for twelve years straight.

Advantages of Group Decision-Making Essay

Firstly, group decision making from experts in different areas is beneficial to solve complicate problems. For instance, in a small company, boss often makes suggestions by himself; the result of his behavior relies on the ability of the boss. So there are cases when he can’t make things right, which may be serious fault to the operation of a company. However, people with different backgrounds consider the problems more carefully and comprehensively, as a result, running the company will be in less risk. Secondly, people making decisions in groups are eager to bear more risks individually. Decisions come with risks. People who make the wrong decision will take the responsibility. A contradiction rises up when they attempt to avoid being wrong and at the same time, solve problems correctly. As a result, people will somewhat not dare to make the final decision. Nevertheless, group decision makers can share the risks because each of them has responsibility for the suggestions to the problem. Moreover, individual risks are decreased when some others rectify the suggestion for him or her. 2.Disadvantages of group decision-making Firstly, low efficiency in decision-making, everyone has his own opinions and under certain circumstances such as brainstorming, it costs more time to decide what to do by group decision-making than by personal decision-making. If things go well, the results will come out quickly. But if each of them in a group can’t comprise in the end, nothing will be achieved. For example, there is news from CCTV about the 2012 DOHA Climate Change Conference, †Nearly 200 countries haggling over how to stop climate change – and how to pay for it – failed to reach a deal on schedule Friday. That sets the stage for the wrangling to continue late into the night.† Things like these are usually occurred when a large number of people attend. Finally, the conference extended until they arrive at an agreement. Secondly, group decision-making will lose effectiveness when people are not likely to put up with suggestions out of some reasons. In such cases, the leader of the group will be the only one who does decision-making, which has no diffidence with personal decision-making. All the members of the group should have equal opportunities and are willing to speak out. Then, group decision-making functions better in dealing with problems.

Chinese Communism DBQ Essay

Communism in China from 1925 to 1950 was a very interesting period in China, especially in terms of relationship between the Chinese Communist Party and Chinese peasants. Communism in China survived through the Japanese invasion and control of China during the Second World War. Based on evidence provided in the documents, the Chinese Communists and peasants both disliked and fought against landlords, the communists supported peasants in their fight against the Japanese, and made the lives of peasants over all better. One obvious relationship and similarity between peasants and communists is their hatred toward landlords. Direct evidence including instructions to local party officials (Doc 5) and a photo from Xinhua news agency (Doc 9) show the communists obvious bias to the peasants. The communists even created laws to overthrow the landlords, like the Agrarian Reform Law (Doc 8). The peasant’s hatred was so strong, in fact, that they violently threatened the landlords to get back all grievances (Doc 6). The communists were also confident and excited with the peasant movement that would overthrow landlords (Doc 1). The communists organized struggle meetings shown in a photo where peasants humiliated former landlords (Doc 9).

Video Case – Supply Chain Management at Regal Marine

VIDEO CASE: SUPPLY-CHAIN MANAGEMENT AT REGAL MARINE 1. What other techniques might Regal Marine use to improve supply chain management? Answer: The other techniques might Regal Marine uses to improve supply change management are as follows: * Allowing the supplier to become part of the company coalition. Specialization – utilizing the efficiency and knowledge of persons specializing in supply chain management * Virtual company – relying on a variety of supplier relationships to ensure the product is produced on time and within the demands of the customers * Using the latest computer and transmission technologies to schedule and manage the shipment of parts in and finished products out, would help to increase the efficiency of the company. 2. What kind of response might members of the supply chain expect from Regal Marine in response to their â€Å"partnering† in the supply chain?Answer: Regal Marine expects continuous innovation and high quality performance to en sure that the final goods and services reach customer satisfaction. The members of the supply chain expect that the expectations of Regal Marine transfer into a chain of suppliers that focuses on maximizing value and quality. They can expect loyalty from Regal, and the suppliers can gain prestige by representing the high-quality products which Regal Marine produces, which can result in profit margins.Suppliers can also largely benefit from economies of scale and learning curves, reducing the production cost. 3. Why is supply chain management important to Regal Marine? Answer: Supply chain management is about integration of activities that procure materials and services and transform them into the final product of the company. Supply-chain management enables Regal Marine to compete in a multibillion-dollar industry, and helps it to differentiate its products from competitors (e. g. rocure materials and services, transforming them into intermediate goods and final products, and delive ring the final products through a distribution system). As Regal Marine spends a large portion of its revenue on purchases, supply-chain management provides the company with the opportunity to work on closer long-term strategic relationship with key suppliers. Supply-chain management allows Regal Marine to increase its competitiveness via product customization, high quality, cost reduction and speed to market.Therefore, as a result, Regal Marine has been able to reduce costs while improving quality, responsiveness and innovation. Thus, its effective and efficient supply-chain management enables Regal Marine to differentiate its products through quality, innovation, unique features, up-to-date technology and responsiveness. Regal Marine’s innovative approach to supply-chain management not only benefits the company but the end user as well.

Treaty on European Union Essay Example | Topics and Well Written Essays - 750 words

Treaty on European Union - Essay Example The main objective of the European Union was to promote peace among the European states, promote economic and social progress, achieve . Furthermore, the European Union served to promote free trade among its member states without any form of trade barriers imposed. The European Union was developed after the world war two to try to bring an end to the constant wars between the neighbouring countries. The European Union was mostly formed for economical reasons. All the nations that became members of the union were expected to adhere to the rules pertaining to the operation of the trade markets among the member states. This is necessary in maintaining unity and peace among the states, which choose to trade with each other. Furthermore, the European Union was formed with the aim of bringing the people of the European nation and its borders closer and further allowing the free movement of people and gods across its member states. The Treaty of Maastricht, which is what was later developed to form the European Union, had five main objectives mainly aimed at unifying Europe (Baun 16). These included creating a security policy for nations that chose to participate, to establish financial and economical union, to improve the economic efficiency of the member states, to reinforce demographic governing of its member states and to develop the â€Å"community social dimension†. In order to ensure that all these goals were achieved, the set of policies contained in the treaty ranged from education, youth and industry. At the end of world war two and cold war period, Europe was paved by disaster and extreme poverty. The level of industrial production was very low, which saw many of the citizens unemployed and homeless. The war did not only affect Europe but other states as well. For instance, Germany had 25 per cent of its urban housing destroyed. In addition, the

Instrumental Analysis EXAM Essay Example | Topics and Well Written Essays - 750 words

Instrumental Analysis EXAM - Essay Example Infrared rays are used in analysis of the structure of organic compounds by examination of the chemical bonds. Microwaves are utilized in protein hydrolysis that is essential in amino acid evaluation. Radio waves are used in the chemical analysis of drugs. They are also utilized in evaluating the electronic conditions surrounding the nuclei (Sharma S-3 - S-12). Question 2: The energy across the EMR spectrum varies by decreasing from the gamma, to UV, to visible light, to IR, to microwaves and finally to radio waves. The frequency of the waves is highest in gamma rays and the radio waves have the least frequency just as arranged above. The radiation is determined by the energy levels; hence, the radiation also decreases in the order arranged above (Sharma S-3 - S-12). Question 4: A diode is a device that only permits current flow in a single direction. It functions to detect light though the creation of an electron-hole when a photon with enough energy hits it. It does this through the forward and reverse-bias. If the polarity is such that the electrons are permitted to move through the diode, it is termed as forward bias, however, if the diode hinders their flow, then it is called reverse bias. A diode array is a system that has several photodiode units. It is used in the obtaining of qualitative features of compounds in liquid chromatography. A charged coupled device (CCD) functions by having light interrupt the photodiodes. The photodiodes that are reverse-biased lead to the capacitor been discharged at a proportional rate to the amount of photon release. The released charge is transmitted to a shift recorder with the aid of the closing of a sequence of switches. After which, the switches open once the shift is recorded recharging the capacito rs. An A/D converter helps in obtaining the data, which is displayed on a computer (Park 1-15). Question 6: A photomultiplier functions by

Mother Essay Example | Topics and Well Written Essays - 250 words

Mother - Essay Example She delivers a mother’s role including caring for her children in relation to education and daily needs. An exclusive examination of her daily activities reveals how motherly she is. She wakes up every morning to prepare breakfast for her four children. She understands that the children have to gain educational status. Besides the breakfast, she adequately prepares dinner and lunch for the children. The inherent photo depicts her daily chores and obligations relating to meal preparation. In the photo, she prepares nutritious lunch for the children coming from school. Nutritious provision is domineering in maintaining the health status of children within the family, an obligation that the mother understands. Besides effective meal preparation, the mother ensures that her children attend school. She accompanies them to school every morning and consequently picks the four lovely children in the evening. Such daily routine encourages the children to work more diligently. Moreover, the students grow and develop with the understanding of motherly love. The plight of the mother in preparing meals and ensuring effective education for her children is reflective of the societal obligation bestowed on

Interpreting the OT Prophets Research Paper Example | Topics and Well Written Essays - 750 words

Interpreting the OT Prophets - Research Paper Example Prophetic interpretation is a practical matter. Therefore, the interpretations of the contents must be in line with the use of specific insight that is accessible to the society in order for the message to be convincible. This interpretation inspires the faith that is inclined to God and not to the prophet himself. Prophetic interpretation involves basing personal arguments, personal teachings and understandings on what the scripture says. The sayings of the scripture must be in line with what people can see by themselves in translation to commonly available things. It is essential to examine the grammar, words and flow of paragraphs. Prophesy supports more fundamental goals rather than being an end in itself. The purpose of prophesy must be in-line with God’s objective of dealing with humanity. God’s purpose is to reconcile us with him by providing us with salvation through Christ Jesus. This must be the greatest objective of prophesy. It must instruct us on the right channel to follow in obtaining the salvation in faith. In the context of Jeremiah chapter 2 verses 14 to 28; the prophet that the only reason that will cause Israel to fall a prey to its enemies will be as a result of infidelity to her divine spouse. This passage is based on prophetic relationship between God and his people. God relates with his people in a way that is represented in the bible as marriage relationship. God being the head and husband while the people being the church represented as the woman. Therefore, this passage refers to infidelity to illuminate the understanding that the wrong acts of Israelites will be similar to infidelity which in turn has a law that accepts for divorce. 2 This message is easily understood and remembered by the Israelites because it uses the practice aspect of marriage. The marriage practice and its consequences both positive and negative are common and

The History of Sugar and Its Influence Assignment - 1

The History of Sugar and Its Influence - Assignment Example In seeking to integrate with such an understanding and leverage a further realization for how current society ingests larger and larger amounts of sugar, as well as the ways in which societal stakeholders can seek to lessen the impacts of sugar consumption, the August 2013 issue of National Geographic features a cover story that is entitled â€Å"Sugar (A Not so Sweet Love Story)†. The following analysis will seek to derail the discussion and summary of the analysis which the author performs. It is the hope of this student that such a summary will be useful in helping not only to understand the key points of the authors argument but also with regards to utilizing these understandings and prescriptions for a better life and an overall decrease in the level of obesity and health impacts that the consumption of too much sugar has been tied to. Firstly, the author traces the history of how sugar came to be introduced to the West and subsequently the remainder of the world. As with so many inventions and development in human history, the spread of Empire was ultimately the vehicles through which most of the world came to integrate with the consumption of sugar. The author indicates that era conquerors were the first to spread an awareness and appreciation for sugar and the lands that they conquered. In comparing to the spread of sugar throwing paint at a fan, the author discusses the way through which an appreciation of refined sugar and the means through which it can be added to see dishes and ingredients as a means of making things tastier, the author points to how the spread of sugar into the West was first evidenced around 500 B.C.E. him from this point, sugar production spread into much of the Western world and was incorporated into the diet of individuals; albeit to a much lesser degree that it is within the current ti me.

Business Environment Assignment Example | Topics and Well Written Essays - 1500 words

Business Environment - Assignment Example Fred Smith was the founder of the company. Recently it has been converted into Public Limited Company. The subsequent part of the project would be dealing with the changes that have taken place in the business environment of the computer industry in the form of an informational report. Purpose The main purpose of the organizations like Smith Electronics is offering quality products to the customers so that they can assemble the computer according to their own wish. The company facilitates the customers by offering them a wide range of quality products. These products are manufactured by taking into consideration three main factors: a) Cost Effectiveness, b) Modularity and c) Maximum Reliability. The company aims at achieving customer satisfaction by means of efficient and proficient personnel. The company’s team of professionals has good understanding of the industrial necessities which would help them in upholding the managerial works in an excellent manner. The purpose of th e organization is making consistent performance by manufacturing quality products so that it supports Smith Electronics in having huge acceptance throughout the UK market and European Union. The company plans to perform its functions along with maintenance of smooth cooperation with the valued customers. The latest technologies which are user friendly are implemented within the products in order to increase the demand as well as the customer satisfaction. The goal of the organization is to make the experience of the customers highly satisfactory and convenient. This enables making long term relationship with them. The professionals in the company are employed after proper testing of their skills. In order to provide excellent experience to the customers, the employees are trained specially about how to interact with the customers. The success of an organization depends to a great extent upon the demand of its products and services in the operational market. Smith Electronics focuses on increasing the annual demand of its products which might help it in achieving a global recognition. The organization is committed towards bringing excellent computing experience to the customers in United Kingdom and European Union. The goal of the company would stimulate its performance by guiding the operational activities. However, Smith Electronics holds good position in the computer industry of United Kingdom and European Union in aspects of the customer service, product quality and the store’s design. The extent to which Smith Electronics meets the objectives of the stakeholders The business objectives are those ends which the organizations set out for achieving. The organizations plan for strategies in order to achieve these objectives. The stakeholders are important part of the organization (Phillips 6). The objectives of Smith Electronics are set by balancing the demands of the stakeholders in the organization as maintenance of cordial relationship with them is v ery important (Svendsen 2). The objectives of the organization have been established after blending the interests of all the stakeholders. The stakeholders of Smith Electronics always have an influence in its actions or operations. The major stakeholders include the shareholders, employees, creditors, bondholders and customers (â€Å"American Institutes for Research Capstone Project†

The Strategic Use of Information and Communication Technology Dissertation

The Strategic Use of Information and Communication Technology - Dissertation Example The findings of the paper reveals that majority of the SME enterprises have considered ICT as the catalyst of their business Apart from the gains that the SMEs are presently accruing from the use of the ICT in their operations the ICT can also be used to reap further gains by implementing the ICT in a more integrated and strategic manner (Maguire and Koh, 2007, 16). Franklin is of the opinion that the ICT can be used by the SMEs to improve their functioning. This would help in making the information about micro- credit facilities and production technology more accessible. Apart from this it facilitates the skills building of the organization by the method of distance learning (Franklin, 2006, 15). The three assets of the Information technology (IT) that is the human asset, the technology assets and the relationships assets helps in the planning, delivery and operation procedures in an organization (Ross, 1995, 16). The four pillars of IT in an organization are the â€Å"IT and the b usiness alignment†; â€Å"IT strategic planning†, â€Å"security and privacy† and â€Å"attracting, developing and retaining IT professionals†. ... Advertising and suggestions projected concerning the products of a firm is also a crucial step (Liebowitz and Khosrowpour, 1997, 221). Proper alignment of business activities is very much required in an organization. For instance, in case of Wal-Mart, information technology has been used in order to alter the model of business. The firm has allowed the suppliers to find place on the shelf of the company which would be paid for what they get (Light, 2005, 113). The study conducted by King and Teao reveals that the organizations which undertakes a strategic approach in their functioning emphasizes more on the use of the IT in their works than the other firms. The internal factors affecting the functioning of the organization lays down the need of strategic systems in their works. The strategic systems emphasizes on the need of IT in their works. This enables the smooth and efficient functioning of the organization (King and Teao, 1994, 10). The knowledge management, which is facilitate d by the use of ICT in the organization’s operation, enables the enterprise in utilizing its tangible and non-tangible knowledge resources can be used in a SME by locating and capturing the innovative ideas and strategies, by sharing the information about the procedures, which are cost effective (Menkhoff, Wah and Loh, 2004, 19-21; Melville, Kraemer, and Gurbaxani, 2004, 284). Pillania in his work talks about the catalytic role that the aligned knowledge management strategy plays in firm’s growth. But he also observes certain limitations of the KM (knowledge management) in boosting the growth of SMEs. Hence it is advisable for the firms to manage its knowledge base in way so that the challenges can be overcome

Ethics Awareness Inventory Analysis Essay Example | Topics and Well Written Essays - 250 words

Ethics Awareness Inventory Analysis - Essay Example Therefore, acting according to ones instincts is necessary and ethical (Lennick, D., & Kiel, F. 2005). I also believe inspiring individuals to improve their lives and grow is important compared to increasing business profits; through inhumane business practices like reshaping or traditional downsizing. Generally, I work with business ideas and policies which ensure equal opportunities and equal respect for all the employees in the family business. The knowledge I acquired during my study guide my thinking that business decisions are ethical only if they support the free choice of people, respect employee rights and supports creativity. In reference to obligation assessment, all businesses should comply with internationally proclaimed human rights. Besides, a sustainable business should not be complicit in the abuse of employee rights. In addition, the business is expected to maintain a good forward and backward linkages in the supply chain. These enhances the productivity of workers and result to profits (Lennick, D., & Kiel, F. 2005). However, my ethical viewpoint is not without any challenges especially when addressing ethical dilemmas in both personal settings and business. In most instances what I think is the appropriate approach is not applicable in the short-term choice. Hence, sustainability and conflict resolution at work place require a holistic approach to management of employee and employer relationships. Good business ethical practices embedded in business policies increase business

Shrek Media Essay Example for Free

Shrek Media Essay Handsome princes and beautiful princess are things you expect to see in a fairytale. Shrek is a huge exception; it is not your average traditional fairytale. The things that make it unlike any other fairytale are its unique characters, the plot, language and music. Shrek includes plenty of familiar fairy tale faces popping up along the way and even more humour. In this essay I will be discussing how the makers of Shrek use presentational devices to reverse and represent the traditional fairytale. Firstly, the main character of this fairytale is an ogre, Shrek. Shrek, however, is not the usual ugly, smelly, cruel, threatening ogre. Although he may be ugly, and even a bit smelly he is kind, sensitive and has a heart of gold. He is simply misunderstood. The makers of Shrek manage to make Shrek sympathetic and easy to warm to. We see that Shrek is actually lonely and no one will give him a chance because he is ugly and they assume he is this horrendous creature. Another example is Princess Fiona. The usual fairytale princess is beautiful, sweet, kind and gentle. This princess is strong and feisty. Shes assertive and perfectly capable of fighting her own battles. Princesses hang around and wait to be saved, and then let things be done for them. Princess Fiona makes it clear that she is perfectly manageable. Lord Farquaad is another example. A conventional Prince/King is tall, handsome, heroic and kind. This is everything Lord Farquaad isnt, he is lacking in height, scheming and not at all heroic. These characters all go against what a traditional fairy tale would. This is one type of role reversal in the film. Shrek follows a the story of an large but friendly ogre who only wants to lead a peaceful life except he cant because his swamp has been filled with fairy tale creatures that have been banished to there by the short and cruel Lord Farquaad. In order to have all the creatures back where they belong, Shrek must rescue a beautiful young princess who shall become Farquaads bride; in order for him to own the whole kingdom. Shrek agrees to do so, and pairs up with Donkey, a witty mule who talks too much, to complete the quest. All goes well until Shrek begins to fall in love with Princess Fiona. The princess herself turns out to have many hidden talents and secrets. The narrative in itself tells us that this is different from an ordinary fairy tale but also things like exaggeration, incongruity and role reversal tell us this. In the opening scene Shrek is brushing his teeth, he smiles into the mirror and it cracks, he farts in the pond and a dead fish floats up, these are examples of exaggeration.. The language used is not suitable for fairytales, modern language is used and even though there are no rude words actually said, you know they were about to before an interruption. For instance in the opening scene where Shrek flushes the toilet at the same time that he says the word. Parodies make fun of another piece of art by mocking it. The parody is an imitation of the original, but exaggerating it, showing cliches which have been used, to make the original look ridiculous. The scene where Lord Farquaad has to pick which princess he would like to marry via selections put forth by a stolen Magic Mirror is a reference to Dating Game. In one scene, Fiona sings to the birds and accidentally kills one by singing in an extremely high-pitched tone. This is a parody of Disney princesses, who are often shown singing with woodland creatures such as birds. In Shreks swamp, when all the fairytale creatures are there, Papa Bear and Baby Bear are present, and later on we see that she has been turned into a rug. Throughout Shrek, the music is modern rock/pop. The songs used are to be easily recognised by most people. All these things help make Shrek unique, but the computer animations contribute towards the freedom of the cartoons. They are able to anything, therefore imagination and creativity is used well to take advantage of this. In the scene that Shrek, Fiona and Donkey bump into Robin Hood and his men in the woods role reversal is used. Instead of Shrek fighting off the merry men it is Fiona who does all the fighting single-handed. This is also exaggeration, as she takes on all of the men alone. Fiona jumps into the air and freezes in place; the camera hovers around her, giving her time to adjust her hair, before she finishes off two attackers in normal time. This is a reference to the movie The Matrix. This is also an example of incongruity. In this scene, Friar Tuck plays the accordion. When Robin Hood attempts to rescue Princess Fiona the background music changes to a fast jig. When Friar Tuck is knocked out the background music stops immediately. The camera looks down on the merry men from above where Fiona is stood, making them seem smaller and weaker. In conclusion, I think that the makers of Shrek used presentational devises well to reverse the traditional fairytale. Shrek is like the modern day fairytale. It is made unique because the usual stereotypes are reversed; the music is modern, as is the language. Although it is very different from other fairytales it still falls in the category and ends with the familiar happily ever after.